Product or Service?

Last week, I attend one of incubator organized by Indosat. Like the other, incubator always give us a chance for growing our business wider and powerful. This incubator called ideabox. But, theres special about this one. Since its organized by Indosat who is one of the largest Indonesia provider  moreover its supported by Founder Institute and Mountain Partners.

Founder institute claimed that they are the real one incubator in Indonesia, because from thooousands Indonesia incubator theres nothing who really made a real company. ‘They all  are fake. How could incubator who doesnt ever build a company teach us building one?’ They said. Mountain partners is one of the biggest investor in Europe and now they move to Indonesia cause they see a lot of talent. Actually Indosat always create annual event sort of so this incubator is like a  force.

They provide us a lot of opportunities, worldwide coacher, mentor, and investor. They pulled here from far away Europe, China, and US. And the best is, you will get the accelerator program for 4 months using full facilities in Jakarta. So, dont worry about the office, they already paid for you.

See the glance of our office now,

Screen Shot 2013-11-05 at 9.51.22 AM

Wow, seems like a heaven there, so what they take from us? Yes you’re right, they didnt come up with free absolutely. They’ll get 15% of our startup profit. And its worthed.

But who are eligible to apply?

Anyone, they said.

But, unfortunately not everyone duds. Because there are slightly different about what they want us to be. The purpose of this incubator to create a startup. Startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies generally newly created.

Since this incubator to produce startup, I dont make it. Because we’re not startup. We are a small studio.

Its pretty different between startup and studio. Startup makes a product while studio gives a services. Product focusing on one kind goods it can be vary, such as tools. We have example in the real world like facebook, twitter, tumblr, pinterest, path, instagram, utorrent, we also have kaskus, detik, etc. Services can be a lot to do, because as we know services company always do what client want us to do. They actually never become a boss. Therefore, they paid really well because nobody want it.

Example of IT Product

Ideabox  prefer product than services, because product can growing without a lead. We create the system and make them run by itself. Product like that called content generator, content of the apps get filled by the user not the developer. Services can not growing itself, they unique, each clients want they product different from others so, its kinda hard work to serve people. You can see the example of studio like, FI (one of the best) , Teehan + Lax (the best, you should also see their story), Northbounddesign, or you can see all impresssssive web studio here.

Screen Shot 2013-11-05 at 10.13.25 AM

Screen Shot 2013-11-05 at 10.17.31 AM

Example of IT Service

At the end of day, we dont need this incubator yet. What we have to do is to seek a talent. Gluck.


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